Ad-ready UGC from indie Indian creators.
indie.ugc is a curated, invite-only marketplace connecting Indian D2C brands with vetted user-generated-content creators — with escrowed payments, honest timelines, and payouts in INR.
Why we exist
Great UGC is the most cost-effective way for a young brand to build trust — but finding reliable creators, agreeing on scope, shipping product, and paying safely is a mess of DMs, spreadsheets, and awkward money conversations. We built indie.ugc so brands can post a brief, accept a few creators, and let escrow handle the rest, while creators get clear specs and get paid on time.
How it works
A brand publishes a brief describing the product, audience, and deliverables. Creators in the cohort apply; the brand shortlists and accepts the ones it wants. On acceptance, the full amount — creator rates plus a flat platform fee — is charged and held in escrow by Razorpay. The brand ships product directly to the creator, the creator delivers the video with one free revision baked in, and on approval the creator is paid out in INR within 24 hours.
Curated on purpose
V1 is invite-only. We hand-pick the first batch of brands and creators so neither side walks into a ghost-town marketplace, and we welcome fresh creators — no prior UGC portfolio required. Once liquidity is healthy, the gate opens.
Where we are
India only, for now — with every major Indian language on the table. We're a small team working out of Mumbai and Bengaluru, building for creators everywhere in the country.
Come build with us
We reply to cohort applications within 5 days. Apply as a brand or apply as a creator — or just say hello.