● indie.ugc Invite-only · Cohort 01
Apply as creator Apply as brand
Now accepting cohort 01 · invite-only est. 2026 · made for indie brands

Ad-ready UGC from real indie creators
who actually get paid.

The curated marketplace where D2C brands get raw, 9:16, ad-ready video from real, hand-picked creators — shipped in ~7 days. Creators set their own price and keep their rate. Escrowed both ways, no agency markup.

I'm a brand — apply I'm a creator — apply
Real, verified creators
Escrowed both ways
Creators keep their rate
9:41 ●●●●
Trending
12.4K
284
@rhea.shoots
okay so my skin actually looks different??
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@the.kitchen.girl
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@kai.tech
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 Trending now
$40 / video
What we stand for
Real creators ✦ Set your own price ✦ Keep your rate ✦ Escrowed both ways ✦ Verified humans ✦ No agency markup ✦ Fair terms ✦ Real creators ✦ Set your own price ✦ Keep your rate ✦ Escrowed both ways ✦ Verified humans ✦ No agency markup ✦ Fair terms ✦
Languages we're built for

Built for creators in 11 languages.

Cohort 01
creators joining now
01
English
US · UK · Global
02
Spanish
LatAm · Spain
03
Portuguese
Brazil · Portugal
04
Hindi
India · Diaspora
05
Arabic
MENA · Gulf
06
French
France · W. Africa
07
Indonesian
Indonesia · SEA
08
German
DACH
09
Japanese
Japan
10
Tagalog
Philippines
11
Korean
South Korea
Tag your brief with up to three languages — creators self-declare what they shoot in.
01

Real, verified humans

Every creator is a hand-picked, verified person — not AI, not a reseller, not a faceless firehose.

02

Escrowed both ways

Brands lock the full amount before work starts; creators ship knowing the money's already in. Nobody gets ghosted.

03

Fair by design

Creators set their own price and keep their rate — we never take a cut from the creator side. No agency markup, ever.

For brands

Post a brief.
Pick creators.
Get ad-ready video.

Forty minutes from sign-up to a brief that creators can actually shoot from. Compare applicants side-by-side, ship the product directly, and approve with frame-precise comments in your browser.

01
Write the brief
Multi-step builder with templates — hooks, do's & don'ts, references, budget per video.
02
Shortlist & accept
See profile, intro video, past work, custom test clip. Accept N. Funds go into escrow.
03
Ship & track
Mark shipped with courier ID. Creator marks received. Delivery clock starts.
04
Review & approve
Time-stamped comments on the video. One free revision. Approve = payout.
Apply as a brand
indieugc.com / briefs / new
Draft · saved 2m ago
Step 3 of 5 · The work
BRIEF-04A2

Vitamin C Serum — holiday launch

Hook style Problem → solution Unboxing Day-1 trial
Audience F · 22-34 Major metros English · Spanish
Format 9:16 25-40s 5 variants
Talking points "Visible glow in 7 days · Cruelty-free · $12"
Budget $40 per video × 5 +15% platform fee
Estimated total
$230
40-min average
indieugc.com / creators / rhea-shoots
R

Rhea S.

Verified Intermediate
London·English · Hindi·23 yrs
$40
per video
12
deliveries
4.9
rating
Skincare Haircare Wellness Food Talking-head Unboxing
Onboarding · 5 / 6 complete
83%
Profile photo + 30s intro video
Demographic & language tags
Starter content from prompt
Pricing tier set
Payout details
Shipping address Finish
Zero past work? Welcome.
For creators

Fresh phone.
Zero past work.
Start here.

We welcome creators with zero past work — a guided onboarding gets your profile, starter video, and pricing set in one sitting. You set your own rate and keep all of it.

And we'll be straight with you: we're brand new. Join Cohort 01 as a founding creator, help us build a fairer marketplace, and you're first in line as brands arrive.

01
Apply in 3 minutes
Name, city, languages, niches. Drop your Reels / Shorts link if you have one. (Optional.)
02
Get curated in
Our team reviews, replies within 5 days. A magic link sets up your account.
03
Build a profile that lands gigs
Guided checklist: intro video, starter content prompt, pricing tier. We tell you what brands actually look for.
04
Apply, shoot, get paid
Pitch in a single field. Product gets shipped to you. Upload, revise once, money hits your account.
Apply as a creator
How the money moves

Escrowed both ways.
Nobody gets ghosted.

We learned from every cracked agency invoice and every "the brand stopped replying" thread. Money sits in escrow. Both sides know the rules before the camera turns on.

01
Brand publishes brief
Cost calculated upfront — creator rate × variants + platform fee.
02
Creators apply
Filtered by tier, niche, language. Brand shortlists and accepts N.
03
Funds go into escrow
Escrow holds the entire amount. Creators get a green light.
04
Product ships, video gets made
Brand ships directly. Creator marks received. 7-day clock starts.
05
Approve = instant payout
One free revision baked in. Approval triggers payout same day.
Trust pipeline

No silent bans.
Both sides get a hearing.

Flags from either side enter a review queue — they don't auto-ban. A human looks at evidence (tracking, chat, video) before any strike. Two strikes = temporary cool-off, three = permanent. Configurable per cohort.

Ghosting Frivolous rejection Non-shipment Unprofessionalism
Creator tiers

Priced by craft, not by following.

Brand budgets and creator tiers map cleanly. Brands pick the tier; the platform fee is the same.

Beginner
Brand new to UGC.
$15 – $30/ video
  • One starter video meets the bar
  • Talking-head, unboxing, problem-solution
  • Up to 2 hooks per brief
  • Reviewed within 5 days
Intermediate
Most picked
You've shipped a few — and it shows.
$40 – $75/ video
  • 10+ delivered videos OR strong external reels
  • Comfortable on camera, clean edit pacing
  • Up to 4 hooks per brief
  • First-look on most briefs
Premium
Performance-tested ad creative.
$100 – $250/ video
  • Track record of paid-ad-grade UGC
  • Multi-language, multi-aspect deliverables
  • Up to 6 hooks + variants per brief
  • Direct line to brand growth teams
Tiers can move with performance. We re-rank cohorts every 60 days.
FAQ

Things people ask
before applying.

Why invite-only? +
V1 is a curated cohort. We hand-pick the first batch of brands and creators so neither side walks into a ghost-town marketplace. Once liquidity is healthy, the gate opens.
Are the creators real people or AI? +
Real, verified humans — every single one. We hand-pick and verify each creator, and we don't do AI-generated "creators." As AI content floods everything, genuinely real people are the whole point.
You're brand new — why join now? +
We'll be honest: we're early, so this isn't a flood of work yet. Joining Cohort 01 means you help shape how the marketplace works, you keep your full rate, and you're first in line as brands arrive. Founding members get the biggest head start.
Do I need past UGC work to apply as a creator? +
No. We explicitly welcome fresh creators. The onboarding checklist walks you through your first profile, intro video, and starter content from a guided prompt — usable in one sitting.
How does escrow work? +
When you accept N creators on a brief, your card is charged the full amount (rates × N + platform fee). Escrow holds it. On approval, creators are paid out in USD within 24 hours. If a creator ghosts, you're refunded after review.
Who ships the product? +
The brand ships directly to the creator's address. The platform doesn't touch logistics in V1. You mark "Shipped" with a courier ID; the creator marks "Received" — that starts the delivery clock.
What if the video isn't what we asked for? +
One free revision is baked into every brief, with time-stamped comments on the video. Beyond that, additional revisions are configurable. Genuine quality disputes go to the human review queue.
Is there a platform fee? +
Yes — a flat percentage on the brand side only. Creators keep 100% of their rate; we never take a cut from the creator's pay. The brand sees the full estimated total before publishing the brief.
Which languages and regions are supported? +
Global. Creators join from all over the world and tag the languages they shoot in — English, Spanish, Portuguese, Hindi, Arabic, French, and more. Brands tag each brief with the languages they need.